Susan Baroncini-Moe Breaks World Records & Runs a Profitable Business in Blue Jeans – Episode 18

It’s not often we get to feature on our show a Guinness World Records® record holder who has shared the stage with business giants like Michael E. Gerber, Larry Winget, Bob Burg, David Meerman Scott, Michael Port, Chris Brogan, Scott Stratten, our very own Phil Gerbyshak, among other business and marketing bestselling authors, speakers, and thought leaders. She may be running her business in blue jeans from the Midwest, but Susan Baroncini-Moe is a force to be reckoned with in the world of business and marketing strategy.

Lucky for Phil and me, we get to chat with our friend Susan on a fairly regular basis so this chat was just like a conversation with an old friend. In this episode, you’ll get a glimpse inside the mind and heart of a veteran of the web industry who shares how she tackles the “brain junk” that can often overwhelm a small business owner or entrepreneur.


Watch the show (uncensored & unedited)
Listen to the show (coming soon)

Share Some Shut Up Love –>  No man is an island. We all have to reach out & connect with each other. @suebmoe on #shutupshow (click to tweet)

Fun Facts:

  • Susan is a Guinness World Records® record holder for the world’s longest uninterrupted live webcast.
  • Susan has worked with clients on 4 continents and her clients include startups, well-established companies, and best-selling authors.
  • Berni hired Susan as her business & marketing strategy coach and made back her monthly investment tenfold within the first 48 hours working together.

Defining Shut Up Moment:

Every once in a while I get a little scared, but I don’t dwell on it. I chose a lifestyle where fear runs as an underlying current of everything I do. If I let it, it can paralyze me. But I focus on the work and what I know works. If you’re shoring up your business and you have lots of places where you’re earning revenue, you’re not going to see that big of a change if something happens like the economy crashing. When you’re doing a lot of things with consistency and regularity, that’s what holds the underlying current of fear at bay.

Shut Up Tips:

Don’t underestimate the power of connection. What you can do for people and what they can do for you along your journey. I could have not fathomed where I am today doing what I’m doing with who I’m doing it had I not been open to the connection being made. – Berni

None of us are alone. No man is an island. We all have to reach out and connect with each other. That is a part of dealing with all the fear of being an entrepreneur because it’s part of the lifestyle. – Susan

There’s a difference being by yourself and being completely alone. – Phil

The smartest thing to do is start your business on the side while you’re still working in your day job. One great way to do that is by telecommuting. – Susan

I am so persistent and have so many irons in the fire at one time, so I don’t let things get to me that often. It’s not as scary as it used to be when I first started. – Susan

If you can prepare, you should. If you can’t, stop and relate. Then it ends up not just your experience you’re drawing from. It’s the experience of others who have been there before you. Really, this is the whole purpose of The Shut Up Show. – Phil

Susan Recommends:

Susan’s newest book that just launched in June 2013 –> BUSINESS in BLUE JEANS: How to Have a Successful Business on Your Own Terms, in Your Own Style.

Find Susan:

Follow Susan on Twitter

Susan’s website